{"id":2,"date":"2019-08-05T16:42:44","date_gmt":"2019-08-05T21:42:44","guid":{"rendered":"https:\/\/giveit4ward.org\/?page_id=2"},"modified":"2026-02-01T10:32:15","modified_gmt":"2026-02-01T15:32:15","slug":"news","status":"publish","type":"page","link":"https:\/\/giveit4ward.org\/es\/news\/","title":{"rendered":"NOTICIAS"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Bague Tradici\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Weaving Impact: When Private Enterprise and the Social Sector Unite for Tradition<\/strong><\/p>

In the world of social development and innovation, we often talk about “ecosystems,” but rarely do we get the chance to see one functioning in perfect sync. In the mountains of Jenesano, in the Colombian department of Boyac\u00e1, there is an example of this ecosystem, demonstrates what happens when we align corporate will, strategic consulting, and international philanthropy.<\/p>

This is the story of how\u00a0Bague Tradici\u00f3n<\/strong>, a local artisan brand, became the meeting point for a powerful alliance.<\/p>

The Hidden Treasure in Jenesano<\/strong><\/p>

It all starts with\u00a0Bague Tradici\u00f3n<\/strong>, a company that does much more than make handbags. Led by expert female artisans, this brand rescues ancestral crochet and braiding techniques, using natural fibers like\u00a0fique<\/em>\u00a0and white straw. Every piece that leaves their workshop is not just an accessory; it is a story of cultural resilience and female empowerment in the heart of Boyac\u00e1.<\/p>

But talent, on its own, sometimes needs a bridge to reach the world.<\/p>

The Bridge: ACDesarrollo and OCENSA<\/strong><\/p>

This is where strategic vision comes in. Through the\u00a0“Empresas que Trascienden”<\/strong>\u00a0(Companies that Transcend) program\u2014an initiative by\u00a0OCENSA (<\/strong>a subsidiary of Ecopetrol)\u00a0operated by\u00a0ACDesarrollo<\/strong>\u2014we identified the potential within Bague Tradici\u00f3n.<\/p>

It wasn’t just about admiring their products, but strengthening their business structure. ACDesarrollo worked side-by-side with the brand to professionalize their processes, improve market access, and prepare them for growth. This strengthening process was vital: it turned an artisan workshop into a robust, reliable organization ready for investment.<\/p>

The Boost: The Give it 4ward Donation<\/strong><\/p>

With the groundwork laid by ACDesarrollo and OCENSA, the door opened for the next step. From the\u00a0Give it 4ward<\/strong>\u00a0foundation, where our mission is\u00a0“Teaching the power of giving,”<\/em>\u00a0we saw Bague Tradici\u00f3n as the ideal partner.<\/p>

Thanks to the trust generated by the “Empresas que Trascienden” seal of approval, we were able to manage and execute a\u00a0strategic donation<\/strong>\u00a0to the brand.<\/p>

This injection of capital is not a handout; it is fuel for an engine that is already running. By supporting Bague Tradici\u00f3n, we are not just helping a company, we are:<\/p>

  1. Sustaining employment<\/strong>\u00a0for female heads of households in Jenesano.<\/li>
  2. Preserving the intangible cultural heritage<\/strong>\u00a0of Boyac\u00e1.<\/li>
  3. Activating the circular economy<\/strong>, since under the Give it 4ward philosophy, Bague Tradici\u00f3n’s success will translate into help for others by donating 25% of its profits to the community.<\/li><\/ol>

    The Lesson<\/strong><\/p>

    This alliance between\u00a0Give it 4ward<\/strong>,\u00a0ACDesarrollo<\/strong>, and\u00a0OCENSA<\/strong>\u00a0proves that true impact is not achieved in isolation.\u00a0It happens when:<\/p>